THE CHALLENGE:

Position Fiat Of Westbury as the exclusive FIAT franchised dealership in Nassau County, NY identified DMA.

To create buzz and tell the FIAT story through engagement not persuasion, viral, social, traditional, guerrilla and every other marketing avenue with the FIAT message.

To make the national rollout of the 2011 Fiat USA 500 into a major event in the Nassau County, NY DMA.

THE RESULT:

Cameron Advertising built awareness of the coming Fiat franchise months before the grand opening by running teaser ads, e-blasts, micro-sites, a Facebook business page and YouTube. As it approahed the grand opening, Cameron Advertisng used its media buying power as Long Island's biggest cable TV purchaser to for combined placement in Newsday and Cable TV to reach 80% of the people in Westbury's DMA. By the time of the grand opening, brand awareness and buzz had built to a level that ensured the opening's solid success.

THE CHALLENGE:

Launch the new XC70 Crossover vehicle T6 model to the Colorado market.

Increase consideration and sales of the already popular vehicle by touting the increased horsepower.

Develop a multi-media Tier II and Tier III approach using print, direct mail, e-mail  blasts and point of sale material.

Provide all support materials to individual retailers in the same market for use in their individual advertising to increase share of voice (SOV) throughout the marketplace.

THE RESULT:

Colorado Volvo dealers sold out of the new T6  model before the campaign ended. In a weak market that was down 38% throughout the Western region, Colorado Volvo experienced a positive sales month and was the only market in the Country to enjoy a YOY iancrease.

THE CHALLENGE:

To create a series of interlinked, geo-targeted SEO microsites that would place at the top of local brand/model searches in Westbury's DMA. The strategy is to dominate the top pages of Google, Bing and Yahoo on these searches by placing these microsites in the ranking along with their main website.

THE RESULT:

A series of 14 different microsites were created with custom URLs derived from top keyword search phrases. Each site contained highly optimized content, a photo gallery, lead capture and links to each other and links back to the main site.

Within 6 week's time, all of the 14 microsites were placing on the front page of Google, Bing and Yahoo. The back links from the microsites also boosted the rankings for the main website for the local brand/model searches that were covered in the campaign.